Welcome to TTC Labs

Co-creating to improve user experience around personal data.

We bring together policy makers, privacy experts and product creators – using design thinking to improve trust, transparency and control in digital products.

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A snapshot of what we’re currently
thinking about

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Privacy & Safety for Young People

Design privacy safe products for young people

Data Education & Awareness

Learn more about digital privacy

AI Explainability

Learn how to talk about algorithmic services

Data Privacy for Startups

Prioritize privacy and customer experience

As young people's identities change, so does their understanding of data privacy and safety.

Explore insights and resources from co-creation with global experts, including young people, around designing for trust, transparency and control.

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What’s happening around the
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Personas

Just launched

TTC Labs Persona Sets

Want to better understand the privacy attitudes and needs of your users? Our persona sets are a tool to help you do just that. Download them here.

Download the Personas

What’s new in the
TTC Toolkit

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Just launched

Fictional Apps Library

If you don't have your own, designing for a fictional service is a useful way to consider trust, transparency and control challenges from a new point of view. Pick one out of the 20 inspiring fictional apps templates available.

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Discover 250+ Tools and things developed by TTC and partners all free to use.
Go to the Toolkit

TTC Labs is a cross-industry effort to create innovative design solutions that put people in control of their privacy.

Initiated and supported by Meta, and built on collaboration, the movement has grown to include hundreds of organisations, including major global businesses, startups, civic organisations and academic institutions.