Welcome to TTC Labs
Co-creating to improve user experience around personal data.
We bring together policy makers, privacy experts and product creators – using design thinking to improve trust, transparency and control in digital products.
A snapshot of what we’re currently
As young people's identities change, so does their understanding of data privacy and safety.
Explore insights and resources from co-creation with global experts, including young people, around designing for trust, transparency and control.Explore this Theme
It's impossible to talk about digital services today without talking about data. We talk constantly about the pros and cons, the dangers and benefits... but do we talk enough about what data actually is?
Educating users about data — what it is and how it is used — is key to building trust.Explore this Theme
Explore tools and inspiration around explaining how AI mechanisms work, through hands-on prototyping, testing and iterating towards implementation.
The ultimate goal is to fuel innovation and entrepreneurship in novel technology areasExplore this Theme
We've created a set of tools to guide product owners who are looking to build essential data controls and transparency for people.
Explore guidelines for startups to take action and design for both data privacy and great customer experiences.Explore this Theme
This month we explore what it means for AI creators to be held accountable, and how they might demonstrate accountability to external stakeholders.
What’s new in the
Go to toolkit
Fictional Apps Library
If you don't have your own, designing for a fictional service is a useful way to consider trust, transparency and control challenges from a new point of view. Pick one out of the 20 inspiring fictional apps templates available.Download