Welcome to TTC Labs

Co-creating to improve user experience around personal data.

We bring together policy makers, privacy experts and product creators – using design thinking to improve trust, transparency and control in digital products.


A snapshot of what we’re currently
thinking about

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Privacy & Safety for Young People

Design privacy safe products for young people

Data Education & Awareness

Learn more about digital privacy

Data Privacy for Startups

Prioritize privacy and customer experience

AI Explainability

Learn how to talk about algorithmic services

As young people's identities change, so does their understanding of data privacy and safety.

Explore insights and resources from co-creation with global experts, including young people, around designing for trust, transparency and control.

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What’s happening around the
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Just launched

TTC Labs Persona Sets

Want to better understand the privacy attitudes and needs of your users? Our persona sets are a tool to help you do just that. Download them here.

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Data Sharing_Context Questions

Making Sense of Data Disclosures: Leveraging Context in Design

In order for people to trust the apps and websites they use every day, they have to feel both informed about the choices available to them regarding their data and empowered to make those choices. Which is why it’s important for the designers of online apps and services to focus not only on what they disclose to their audience about their data use practices, but also when that information is disclosed in the first place. Our third Lens - “Leveraging Context In Design” explores this concept and provides some useful frameworks and models for UX designers who want to experiment with using context in their flows.

What’s new in the
TTC Toolkit

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Just launched

Fictional Apps Library

If you don't have your own, designing for a fictional service is a useful way to consider trust, transparency and control challenges from a new point of view. Pick one out of the 20 inspiring fictional apps templates available.

Discover 250+ Tools and things developed by TTC and partners all free to use.
Go to the Toolkit

TTC Labs is a cross-industry effort to create innovative design solutions that put people in control of their privacy.

Initiated and supported by Facebook, and built on collaboration, the movement has grown to include hundreds of organisations, including major global businesses, startups, civic organisations and academic institutions.