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Data Privacy for Startups
Data privacy is an issue that affects everyone, and it’s important that we get it right.
What if designing around personal data wasn’t a restriction for businesses, but a lever for standing out from the crowd?
We've created a set of tools to guide product owners who are looking to build essential data controls and transparency for people. Explore guidelines for startups to take action and design for both data privacy and great customer experiences.
Dive into the detail with the TTC Report
Download the ReportEngaging with people during onboarding
Entourage
"Each screen provides a little notice mentioning how that personal information will be used"
Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.
Demonstrate value exchange at a glance
Antonio
“Being transparent will chip away negative opinions. Show people what you do with data before you ask them to join”
Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.
Redesigning their signup process around a clear and thoughtful user flow around data use meant that these startups took up the challenge of improving their engagement levels while elaborating their service’s value proposition.
Further reading
Paris Design Jam: trust, transparency & control as competitive advantage TTC Labs has been hosting a series of design jams around the world on data transparency, security and control for startups
We are bringing together industry, policymakers, regulators and civil society to generate applied insights and principles.
Get involvedPassionate about Data Privacy for Startups?
TTC Labs is actively researching this space, and creating new reports, articles and insights. We also host events to bring industry, experts and policymakers together.
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Our explorations on this topic are just a beginning. These challenges require more work, and more insight from the wider community.
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