TTC Labs - Data Privacy for Startups
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Data Privacy for Startups

Data privacy is an issue that affects everyone, and it’s important that we get it right.

Engaging with people during onboarding

Startup Insight

Entourage

"Each screen provides a little notice mentioning how that personal information will be used"

Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.

Demonstrate value exchange at a glance

Persona Insight

Antonio

“Being transparent will chip away negative opinions. Show people what you do with data before you ask them to join”

Regardless of how ethical a service’s use of personal information is, or how necessary it is for the service to function, most users struggle to understand why it can be required to share their data on first time use. The result can be a lukewarm signup rate, which can come down to the request for data use being poorly worded or the sub-optimal timing of the request.

Redesigning their signup process around a clear and thoughtful user flow around data use meant that these startups took up the challenge of improving their engagement levels while elaborating their service’s value proposition.

Paris Design Jam: trust, transparency & control as competitive advantage

TTC Labs has been hosting a series of design jams around the world on data transparency, security and control for startups

We are bringing together industry, policymakers, regulators and civil society to generate applied insights and principles.

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Passionate about Data Privacy for Startups?

TTC Labs is actively researching this space, and creating new reports, articles and insights. We also host events to bring industry, experts and policymakers together.

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Are you working in this space?
We'd love to hear from you.

Our explorations on this topic are just a beginning. These challenges require more work, and more insight from the wider community.

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TTC Labs is a cross-industry effort to create innovative design solutions that put people in control of their privacy.

Initiated and supported by Meta, and built on collaboration, the movement has grown to include hundreds of organisations, including major global businesses, startups, civic organisations and academic institutions.