The primary experience can easily break when educational messages are simply bolted on. Embedding information in context means it can be accessed if it is relevant without disrupting the main experience.

For example, the default of managing settings on a service or brand level is blunt and abstract. When educational information can be accessed in-line with the content, people can quickly find relevant settings and information without disrupting the main experience.

In most cases, there are trade-offs to consider before people can decide if and how they want to share their data. To make sense of unfamiliar digital experiences, people often rely on real-life contexts as a point of reference for what terms seem fair and reasonable.

As opposed to people accessing data settings on a service level, they can be tied to different use cases to make the rationale behind the data use easier to understand.

Demonstrate the effect with previews and visualisation. To be able to weigh whether to share or withhold their data, people want to understand the consequences of their options. One way of doing this is by showing people how their decisions affect their user experience, for example with a preview of content that is available only when data is shared.