We publish research work unpacking the challenge of building trust, transparency & control into product experiences.
“Digital literacy” refers to how well someone is able to understand, manage, and interact with information through digital technologies (Law et al., 2018). Perhaps unsurprisingly, digital literacy has important relationships with digital privacy (Büchi et al., 2017). For example, people with low digital literacy tend to have fewer privacy concerns and tend to use privacy features less frequently relative to people with high digital literacy (e.g., Baruh et al., 2017; Brough & Martin, 2020; Bartsch & Dienlin, 2016; Levin & Redmiles, 2021). Further, when people with low digital literacy do use privacy settings, they often lack confidence in their ability to use them effectively (Hargittai, 2010).Nadine Levin, Ph.D., UX Researcher, Facebook, Justin Hepler, Ph.D., Quantitative UX Researcher, Facebook
For people to have positive privacy experiences when using an app, companies not only need to include the right privacy settings, they also need to ensure those settings are easy to find. At Facebook, we hypothesized that we might have an opportunity to make our settings easier to find for two reasons. First, over the past several years, the Facebook app has evolved to include many new features, which has greatly expanded the number and types of privacy settings that exist in the app’s settings menu. Second, consumers’ expectations for which privacy settings exist in Facebook, what they’re called, and how to find them may have evolved over time, not only based on their use of Facebook itself but also based on their use of other products that may design privacy settings differently.Denise Sauerteig, UX Researcher, Facebook, Sarah Kling, UX Researcher, Facebook
Traditional ways of measuring users’ privacy concerns can produce ambiguous results that are difficult to take action on in applied settings. The Privacy Beliefs and Judgments (PB&J) framework is a new approach to measuring privacy concerns that addresses these limitations. It’s flexible and can be adapted to measure privacy concerns for a variety of topics and products.Justin Hepler, Ph.D., Quantitative UX Researcher, Facebook,
- As kids grow, they develop an increasing need for autonomy and privacy. Yet parents have a continual need to stay informed about their kids' lives and social interactions. - How should apps designed for kids balance privacy and parental involvement needs to deliver the right kinds of experiences to kids and their parents? In this article, I discuss research on parental involvement that informed the approach used to design privacy-related features on the Messenger Kids app.Meenakshi Menon, Ph.D, Quantitative UX Researcher, Facebook,
We conducted a survey to measure privacy concerns across a range of popular apps and topics. We discuss the implications for how companies might try to address users’ privacy concerns for their products in light of these results.Justin Hepler, Ph.D., Quantitative UX Researcher, Facebook, Maryhope Rutherford, Ph.D, UX Researcher, Facebook