How to design with trust, transparency and control for young people

TTC Labs
Co-Creation Lab

Updated Design Guide published March 2021

For today’s young people, who for the purposes of this guide are under the age of 18, technology has always been a part of daily life. Designing digital products for young people presents many complex challenges. Policymakers around the world are increasingly advocating for stronger requirements when it comes to how digital products and services are used by young people.

Further progress on these complex challenges requires collaboration. Explore ideation on designing for privacy and safety across digital products that surfaced through co-creation workshops globally.

This guide is one part of a bigger conversation across society and industry about how to approach safety and privacy when designing digital products for young people.

Designing for young people presents many complex challenges, including raising questions around how to build autonomy and confidence for young people (and their adult guardians including older siblings or grandparents) in using digital products that are safe, privacy-protective, and appropriate. These challenges demand solutions that reflect an understanding of young people’s unique needs, preferences, and vulnerabilities.

The content of this guide is helpful for both policymakers, who are developing guidelines and requirements at the government level, and product makers, who are building and evolving apps and websites.

The prototype examples you’ll see were co-created by multidisciiplinary expert teams at Design Jams held between February 2018 to September 2019. TTC Labs synthesized the prototypes into case studies and further analyzed the patterns and conversations that kept coming up across teams into principles as well as a checklist of design considerations. Between June and October 2020, the Labs collected feedback on the first version of this guide through a series of seven virtual global roundtables.

We’ve incorporated changes into the second version of this guide (download below), with a wider range of personas, updated principles and insights. This guide is a living document. Please share your feedback to

The guide is accompanied by a TTC Lens, a visual explainer that highlights the journey of the Labs so far around design for young people, unpacking some of the human-centred insights and design concepts from the guide.

TTC Labs will continue to co-create future-facing industry best practices.