TTC Labs - Privacy in practice: trust, transparency & control as competitive advantage

Privacy in practice: trust, transparency & control as competitive advantage


7th Sep 2018 at Station F

The context

Building on the success of the Design Jam with the first season of Startup Garage startups in Paris in 2017, we worked hard to make the collaboration between the Startup Garage and the TTC Labs even better in 2018, offering the startups in season 2 a more tailored, holistic, start-to-end programme.

The new Design Jam season guides startups from the very early stages of defining their data-related considerations, to workshopping solutions through a dedicated UX research workshop prior to the Design Jam, and finally providing the resources and expertise to ensure successful implementation through follow-up sessions. Designed by TTC Labs, it ran from September to December with the hands-on support of Meaningful, a Paris-based design agency. Both in the lead-up to and following the Season 2 Design Jam, this continued engagement is vital in helping startups refresh and review their approach to privacy and data through the lens of design.

Data privacy is an issue that affects everyone, and it’s important that we get it right. Unless we build trust around data online, innovation that can benefit society through data will fail to reach its potential. We know that the road to building a digital culture of trust will not be achieved overnight, but connecting expert perspectives of how to tackle the problem with startups at the cutting edge of data is one small step forward.

The challenge

Bring together data-driven startups across multiple industries, and use the guidelines offered by the GDPR to design an innovative user interface that gives people transparency about how their data is used, while also providing a great user experience.

Who participated

Startups from Facebook's Startup Garage. We also welcomed experts from a variety of disciplines, including representatives from the Paris design community as well as members of small and medium-sized businesses and industry.

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What did they say
"The workshops made us rethink our views on creativity and design ownership. We realised that instead of devoting all our energy into our single minded vision of the final product, it was more into the methods and into the design processes that we should place our creativity."

Romain Bessuges-Meusy, CEO of Axeptio

What happened?

Below is an outline of the stages and exercises that took place at this Design Jam. For everything that you need to facilitate your own workshop, please follow the links to the relevant part of our toolkit.

As this Design Jam focussed on real startup businesses based at Station F, we needed to collect information to best understand their needs. The week before the Design Jam, business founders and leads were asked about their opportunities and challenges around data protection regulation. Had they looked at new consent flows or built transparency into their service? What areas of their design need the most work, and what would be their ideal output by working with designers and experts? To this end, we helped startups to prepare a Data use brief.

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On the morning of the Jam, participants were welcomed and Introduced to Design Jamming. They then took part in discovery exercises around stations: Analyse transparency in context, Deconstruct transparency and Design with Words.

Subject matter experts gave presentations to the group: Thomas Saint-Aubin, a legal tech lawyer, and Olaf Avenati, data designer.

All participants worked to Identify opportunities by writing How Might We's on Post-Its during these presentations, and these notes were collected by the facilitation team who placed them on the wall of the day, grouping them into key thematic areas. Some of the unique groupings of questions that emerged from this Design Jam included ideas on how might we:

  • humanise the experience by making it more emotional and engaging?
  • provide control and access to people?
  • communicate the purpose of collection in context?
  • build new relationships and (re-)gain trust?

The group then moved to the Team kickoff, with each team focussing on the businesses and mobile apps of the following startups at Station F:

  • Axeptio - implementing consent forms
  • Chance - coaching to help uneducated people reveal their talent
  • Data Galaxy - mapping data in companies to encourage non-technical people to valorize data and take decisions
  • Entourage - serving homeless people by creating social connections
  • Foodvisor - tracking consumption based on image recognition to estimate calories, quantities, etc.
  • Goshaba - identifying the best profiles for a job thanks to a gamified journey based on cognitive science
  • Publidata - enabling public services to share their data and enrich it
  • RogerVoice - helping deaf people to make calls
  • Random Coffee - allowing more informal meetings between colleagues based on predefined rules

Each team completed a Know your business exercise to identify their brief for the day by interviewing startup founders and leads about their value offering, how their data is currently used to deliver their service and how that data usage is communicated to people based on the brief the startups provided prior to the Jam.

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Ideate & Prototype

The facilitators Set brainstorming rules and introduced the teams to Sketching ideas. Each team fed off the insights from the previous exercise to Understand users. They Analysed user needs, completing overviews for 2 fictional user profiles for their startup's service on a persona worksheet.

Teams completed Challenge statements to define and refine their focus on a specific part of the challenge for each fictional app. Teams moved from sketching ideas and receiving Feedback from other teams to Building digital prototypes of a single idea. Each team filled out a presentation board to Create a pitch, telling the story of their design patterns back to the whole group and receiving Feedback from experts.

After the Jam, TTC Labs continued to work with startups to develop, test and implement their prototypes.