Offering people real control over their personal information

Friendlee is a social app that allows people to organise their friends into groups to share photos, videos, messages and attend events.

In order to provide this service, Friendlee is powered by some of the following data:

• It requires people's location and contacts to ensure they are connected to their friends. Friendlee reminds people periodically about their use of contacts and location to provide their services.
• It uses a content analysis algorithm (including natural language processing, image and facial recognition technologies) to determine the subject matter of posts and categorize them.
• It relies on an algorithm to predict people's interests and suggest new groups and events they might want to join based on a combination of posting habits, connections and likes.