Enabling elderly people to feel confident about sharing their data

21st Aug 2018
Sharing your journey and location live with the people you care about.
Product Context

Waytogo is a journey planner which uses live data for many transport methods such as walking, cycling, bus, tube, rail, tram, ferry and taxi, to plan the best route to a destination.

In order to provide the service, Waytogo is powered by some of the following data:

  • Waytogo tracks your location whilst using the app to provide traffic data and to improve the accuracy of the planner for all users.
  • Waytogo keeps a record of your trip history so it can recommend destinations in the future and make planning trips quicker. Waytogo might share this data with third part transportation companies to provide travelling services
  • Waytogo can integrate with digital assistants and calendars to provide journey time predictions and provide in context real time information and alert you to the best travel plans.

Problem & Opportunity

Currently we don't do a great job to communicate privacy law and use of location information up-front in apps.

How might we...

...enable elderly people to feel confident using the app and to understand what data they’re sharing and who they’re sharing it with.

Design Features
Clear sign up flow - putting controls upfront

Putting data controls before the sign up form, and using simple language to explain what data is needed and why. Based on the upfront choices the user makes, the contextual menu is then modified accordingly.

Waytogo upfront signup
Design Features
Sharing live location data with family for safety check

Allowing the app to access peoples' contacts so they can share live location with specific people from their contact list. A status message is shown after so they can see live updates of who they’re still sharing their location data with during the journey.

Waytogo share location live
Next steps

How might we build on Waytogo's ideas to:

  • Further explore the interactions around sharing live location data with specific users., including how this experience would work for the people on the other side of this interaction.
  • Build on the idea of using clear language up front to reassure people about data use
  • Explore the idea of upfront set-up impacting contextual controls on data