Research

Does transparency build confidence in privacy and facilitate app download decisions among Meta Quest users?

We wanted to understand if introducing data transparency in the product details page of the Meta Horizon app store increases Meta Quest users’ confidence that the app store gives them information they need about data collected by apps (“privacy response-efficacy”) and influences their app download decisions. Research showed that user respondents who were exposed to transparency designs reported higher privacy response-efficacy than a control group, but only if they had not already developed a concern about data collection by apps. Tests at feature launch showed that the transparency feature increased download of apps that collected eye tracking and face tracking data among Meta Quest Pro users.

Meenakshi Menon, Ph.D Quantitative UX Researcher, Meta

Key Considerations When Designing Privacy Education Materials

This report summarizes research-informed considerations that have supported Meta’s approach to developing privacy guides and can assist others in creating effective privacy education materials.

Obinna Ugwu ,
Alice Shan ,
Jingjing Jiang ,
Archana Vaidyanathan

Building privacy efficacy may earn trust and unlock use of AR/MR products

Product experiences that address people’s perceived privacy problems can build “privacy efficacy,” or users’ confidence in privacy. Across multiple studies, we found that respondents who had higher privacy efficacy were more likely to trust and use Augmented Reality (AR) smart glasses and Mixed Reality (MR) headsets.

We built a Trust Framework to help product developers understand how proactively designing for privacy may earn people’s trust and facilitate their use of AR/MR products.

Meenakshi Menon, Ph.D, Stacy Blasiola, Ph.D, Chelsea Cormier McSwiggin, Ph.D, Fernanda Herrera, Ph.D, Kasey Jones, Sarah Pearman, Jocelyn Rosenberg, Ph.D, Danny Ullman, Ph.D & Breian Witts

Boosting privacy confidence with context screens

Arezoo (Auriana) Talbott UX Researcher, Meta

Helping parents and guardians support their teens online

Kathleen Kremer, Ph.D UX Researcher, Meta

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