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Design a challenge

Empower business stakeholders to produce a brief that captures the challenges and opportunities.

Preparation
5 mins
Delivery
60 mins

Design a challenge

Empower business stakeholders to produce a brief that captures the challenges and opportunities.

Preparation:
5 mins
Facilitation:
60 mins

What is it

To engage teams in a Jam, concise, focused and inspiring challenge briefs are essential. Use this tool to help business stakeholders articulate data's role in delivering their value proposition and the problems they are facing.

How to do it

1 Meet with the business stakeholder

Set up a working session with the person whose business problem the Jam will be solving. Download and bring a copy of the Design a challenge ↓ template to this meeting. You may also bring the Challenge examples ↓ for inspiration.

2 Draft the brief

Go through the template together. As you fill it out, explain why each element is necessary by going through the prompts included. In case certain information may be missing by the end of your meeting, ask the business stakeholder to work on it and to come back to you with an updated version. Design a challenge ilustration

3 Assess and finalise

Evaluate the challenge brief and rewrite it as needed by considering the following questions:

  • Is it short and focused?
  • Is it compelling? Will it motivate the teams to work hard?
  • Is the description of the intended user of the service fleshed out?
  • Are the included technical details necessary, complete and understandable?
4 Introduce the challenge

Share the finalised challenge briefs with the facilitators who will be conducting the team kickoff.

What you will need

  • Pens

  • Post-it notes

  • Sticky tape

  • Blu Tack

Download the materials used in this tool

This tool and any associated downloadable assets are provided under a

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.

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